Five Proven Ways to Grow Your Trucking Business: Insights from MigWay’s CEO

Want to scale your fleet? Build something that lasts? David Voronin, President and CEO of MigWay, knows what it takes. He built MigWay from the ground up in Pineville, NC, growing from two leased semis to a modern fleet of over 260 trucks. Here’s how he did it—and how you can put these lessons to work in your operation.

1. Data Drives Everything

Logistics isn’t guesswork. David built MigWay on data, not on hope. Early on, he and his team tracked every mile, load, and dollar in Excel—long before they had fancy systems. This let them see trends before others did, like how “triangle” routes boosted profitability.

• What changed the game? They analyzed DAT and customer rates—then beat DAT van rates by 20–30% year after year.
• Split the business: today, MigWay runs 50% direct with customers, 50% spot market. That balance keeps revenue steady, even in tough markets.

If you’re not tracking your numbers, you’re not running a business—you’re running blind.

2. Outwork and Outlast

David didn’t start in trucking—he started in carpentry. What set him apart was work ethic.

• First three years? No vacations.
• Next two? His wife took trips—he stayed to run the business.

“I just work harder than you,” David says. That’s not ego. That’s the reality of building something from scratch.

Tough times? He doubled down on data, cut distractions, and prepared for the next leap. Five years ago, 30 trucks. Today, 260. Now he’s mapping what a 1,000-truck operation looks like.

3. Define Your Values—And Stick to Them

MigWay isn’t just about profit. David’s mission: build a company that enriches employees’ lives. They invested $1.5M in marketing to tell the world what MigWay stands for. But actions matter more:

• Hired a 24/7 chaplain for drivers and families.
• Prioritized staff needs—loyalty and retention followed.

Put people before profits, and results follow.

4. Never Lower Your Standards—or Your Rates

Cut your rate, and you’ll never get it back. MigWay knows its value. David shares:

• “Brokers remember the cheap carrier. That’s not us.”
• One dishonest dispatcher tried to sneak in a cut-rate load. MigWay paid the broker out of pocket to make things right—and dropped that broker from their network.

Message sent: MigWay stands for service and integrity. If a broker doesn’t value that, they’re out.

5. Build Relationships, Not Just Loads

Trucking is a relationship business. David’s play? Be the reliable backup.

• He told customers: “Call us when you need overflow. We’ll deliver—at the MigWay rate.”
• Results: one busy week, 200 trucks rolling—just two came from a load board.

Lesson: Strong, honest relationships are the ultimate growth driver.